YEAR
2022

COMPANY
DRIFT

ROLE
CREATIVE DIRECTION
VISUAL DESIGN

Hispanic Heritage Month

Since Drift's co-founders are part of just 2% of VC-backed startups led by Latinx founders, Hispanic Heritage Month has always been a big company celebration. I designed an identity for our HHM materials that were distributed both internally and externally with the goal of celebrating Hispanic culture in a way that was true to the Drift brand.

YEAR
2020

COMPANY
DRIFT

ROLE
BRAND DEVELOPMENT
VISUAL DESIGN

ERG Branding

Drift boasts a large roster of ERGs (Employee Resource Groups). One of my very first projects at Drift was to collaborate with ERG leaders to assign a distinct logo and identity to each group. The system I developed involved replacing or modifying a letter of the name with an icon or visual that represented the group.

YEAR
2023

COMPANY
DRIFT

ROLE
VISUAL DESIGN

Leadership Principle Cards

The Drift Leadership Principles are each Drift employee’s north star. I designed a deck of cards outlining each principle in detail. These cards were distributed widely to each Drift employee for them to keep and reference.