2021 — identity design
2021 — identity design
2021 — identity design
Antigua
Antigua
Antigua
Antigua
Antigua
For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).
For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).
For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).
For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).
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VISUAL DEVELOPMENT
I explored many ideas for a site logo before settling on a custom type treatment for the word "Antigua" that mimicked the shape of the city's famous Santa Catalina arch.
The color palette and the fifth element (pattern) that I came up with both primarily borrow from the colors and designs that make up Antigua's gorgeous celebratory "alfombras."
FINAL IDENTITY ELEMENTS
Color palette
Color palette
Arches Natl. Park
Typography
Typography
Glacier Natl. Park
Typography
Logotype
Logotype
White Sands Natl. Park
Fifth element
Fifth element
Grand Teton Natl. Park
IDENTITY MATERIALS
The next step was applying this identity system to a variety of materials, including a stationery suite, information sheet, and promotional booklet. Here, I was able to explore my identity system within a ton of different layouts and decide how to treat color, type, and photography.
STATIONERY SUITE
business card, letterhead, and envelope
INFORMATION SHEET
NEW YORKER ADS
BOOKLET
Two booklets in one: the larger booklet is about the UNESCO program, and the smaller booklet is about Antigua specifically.
3D SITE SIGN
