2021 — identity design

2021 — identity design

2021 — identity design

Antigua

Antigua

Antigua

Antigua

Antigua

For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).

For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).

For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).

For one of my final undergraduate projects, I created a visual identity system for a UNESCO World Heritage Site. During my preliminary research, I found myself drawn to Antigua, a small Guatemalan city full of colorful Spanish colonial buildings where Holy Week (Semana Santa) is celebrated each year with the creation of intricate and beautiful handmade carpets (alfombras).

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VISUAL DEVELOPMENT

I explored many ideas for a site logo before settling on a custom type treatment for the word "Antigua" that mimicked the shape of the city's famous Santa Catalina arch.  

The color palette and the fifth element (pattern) that I came up with both primarily borrow from the colors and designs that make up Antigua's gorgeous celebratory "alfombras."

Antigua-Ideation

FINAL IDENTITY ELEMENTS

Antigua-Colors

Color palette

Color palette

Arches Natl. Park

Antigua-Type

Typography

Typography

Glacier Natl. Park

Typography

Antigua-Logomark

Logotype

Logotype

White Sands Natl. Park

Antigua-FifthElement

Fifth element

Fifth element

Grand Teton Natl. Park

IDENTITY MATERIALS

The next step was applying this identity system to a variety of materials, including a stationery suite, information sheet, and promotional booklet. Here, I was able to explore my identity system within a ton of different layouts and decide how to treat color, type, and photography.

STATIONERY SUITE

business card, letterhead, and envelope

Antigua-SS

INFORMATION SHEET

Antigua-InfoSheet

NEW YORKER ADS

Antigua-NewYorkerAds3
Antigua-NewYorkerAds2
Antigua-NewYorkerAds

BOOKLET

Two booklets in one: the larger booklet is about the UNESCO program, and the smaller booklet is about Antigua specifically.

AntiguaBookletGIF
Antigua-Booklet-1
Antigua-Booklet-2
Antigua-Booklet-3
Antigua-Booklet-4
Antigua-BookletSmall-3
Antigua-BookletSmall-2
Antigua-BookletSmall-1

3D SITE SIGN

Antigua-SiteSign
Antigua-SiteSign-Mockup
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