YEAR
2022

Company
DRIFt

role
CREATIVE DIRECTION
STRATEGY
VISUAL DESIGN

COLLABORATORS
MICHELLE BALABAN, ALEX WILLIS, ANDREA CARRILLO

Product Visualization

The Drift software is as complex as it is robust, thus presenting the challenge of showcasing product features & functionality in a way that is more palatable to someone who might be completely new to Drift. We created a new, modular product visual language that brings key product features to the front and anchors in Drift’s core brand elements.

Faces

The human element is a core tenet of the Drift brand.

Shapes

Flat background shapes drawn from actual shapes in the product.

Product Visuals

Treated with brand coloring and a thin black stroke for definition.