2020 — branding, digital, web, social & illustration

Drift

Drift

Drift

Drift

Drift

Since July 2020, I've been a part of the in-house design team at Drift, a high-powered tech marketing startup in Boston. In the time since I started, our team has completely leveled up and reimagined Drift's brand from loose and scrappy to elegant and editorial. It's been so exciting to apply this new, refined sensibility to everything that communicates Drift's message—from social media, to illustration, to webinars, ads, and blogs, and even to a completely rebuilt-from-the-ground-up drift.com.

Since July 2020, I've been a part of the in-house design team at Drift, a high-powered tech marketing startup in Boston. In the time since I started, our team has completely leveled up and reimagined Drift's brand from loose and scrappy to elegant and editorial. It's been so exciting to apply this new, refined sensibility to everything that communicates Drift's message—from social media, to illustration, to webinars, ads, and blogs, and even to a completely rebuilt-from-the-ground-up drift.com.

Since July 2020, I've been a part of the in-house design team at Drift, a high-powered tech marketing startup in Boston. In the time since I started, our team has completely leveled up and reimagined Drift's brand from loose and scrappy to elegant and editorial. It's been so exciting to apply this new, refined sensibility to everything that communicates Drift's message—from social media, to illustration, to webinars, ads, and blogs, and even to a completely rebuilt-from-the-ground-up drift.com.

Since July 2020, I've been a part of the in-house design team at Drift, a high-powered tech marketing startup in Boston. In the time since I started, our team has completely leveled up and reimagined Drift's brand from loose and scrappy to elegant and editorial. It's been so exciting to apply this new, refined sensibility to everything that communicates Drift's message—from social media, to illustration, to webinars, ads, and blogs, and even to a completely rebuilt-from-the-ground-up drift.com.

Since July 2020, I've been a part of the in-house design team at Drift, a high-powered tech marketing startup in Boston. In the time since I started, our team has completely leveled up and reimagined Drift's brand from loose and scrappy to elegant and editorial. It's been so exciting to apply this new, refined sensibility to everything that communicates Drift's message—from social media, to illustration, to webinars, ads, and blogs, and even to a completely rebuilt-from-the-ground-up drift.com.

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EMPLOYEE RESOURCE GROUPS

One of my first assignments at Drift was to create illustrations to be used as stickers for some of our employee resource groups—each one, of course, featuring our famous Drift Bots.

It was later decided that each ERG needed a more unique logo—something to tie them together as a series. I created a set of 8 logos, each one featuring a symbol that connected the mark to the group's purpose.

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THE DRIFT HOLIDAY COLORING BOOK

In the spirit of the holidays, I created over 10 unique coloring book illustrations which were shared with employees and customers alike for some special holiday cheer. The book features our loveable Drift Bot going on some fun Christmas, Hanukkah, and Kwanzaa adventures. 

2012 Drift Holiday Coloring Book_Cover
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You can view the full coloring book here!

THE NEW DRIFT.COM

Over the span of just a few months, and in tandem with the company rebrand, our team reimagined, designed, and developed the hundreds of individual pages that comprise drift.com. It was a huge effort from everyone, and the end result is really something to be proud of—an elegant, editorial drift.com that represents a more grown-up Drift.

Over the span of just a few months, and in tandem with the company rebrand, our team reimagined, designed, and developed the hundreds of individual pages that comprise drift.com. It was a huge effort from everyone, and the end result is really something to be proud of—an elegant, editorial drift.com that represents a more grown-up Drift.

Over the span of just a few months, and in tandem with the company rebrand, our team reimagined, designed, and developed the hundreds of individual pages that comprise drift.com. It was a huge effort from everyone, and the end result is really something to be proud of—an elegant, editorial drift.com that represents a more grown-up Drift.

Over the span of just a few months, and in tandem with the company rebrand, our team reimagined, designed, and developed the hundreds of individual pages that comprise drift.com. It was a huge effort from everyone, and the end result is really something to be proud of—an elegant, editorial drift.com that represents a more grown-up Drift.

Over the span of just a few months, and in tandem with the company rebrand, our team reimagined, designed, and developed the hundreds of individual pages that comprise drift.com. It was a huge effort from everyone, and the end result is really something to be proud of—an elegant, editorial drift.com that represents a more grown-up Drift.

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SOCIAL MEDIA

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WEBINARS

Get Your Tech Talking HEADER
Get Your Tech Talking INSIDER 1
Personalized Email Marketing INSIDER 1
Personalized Email Marketing HEADER
Prospects into Customers HEADER
Prospects into Customers INSIDER 1
Snowflake INSIDER 1
Snowflake HEADER

BLOG IMAGES

BLOG IMAGES

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