Blistabloc
Blistabloc is a thin, invisible tape that can be stuck anywhere in the shoe to prevent blisters from forming. As a part of the studio team at Scout, myself, two designers and a developer spent a semester creating Blistabloc's brand identity, packaging, illustrations, animations, and e-commerce website.
This project was completed in collaboration with Olivia Nelson, Stephanie Ji, and Brittany Chiang.
Blistabloc is a thin, invisible tape that can be stuck anywhere in the shoe to prevent blisters from forming. As a part of the studio team at Scout, myself, two designers and a developer spent a semester creating Blistabloc's brand identity, packaging, illustrations, animations, and e-commerce website.
All work done in collaboration with Olivia Nelson, Stephanie Ji, and Brittany Chiang.
PRELIMINARY PACKAGING ITERATIONS
Much of my initial brand exploration took place through designing iterations upon iterations of packaging. It was important for me to visualize how the brand elements would eventually be applied to the physical final product. While creating these visual brand explorations, I was thinking about abstracting both the physical shape of the tape (thin yet wide and chunky) as well as the idea of freedom of movement (running, dancing, etc) that would be made possible in a world without blisters.
The iterations below are applied to a square packaging format, but this was eventually switched out in favor of a rectangular format.
IDENTIFIER & TYPE
The primary typeface, Montserrat Alternates, was chosen to reflect some of the physical attributes of the tape mentioned above. Rubik was chosen as its soft, friendly complement. The primary Blistabloc identifier is the wordmark, while the secondary identifier is simply the lower case "b" surrounded by some of the illustrative lines that also appear in the final packaging design.
THE FINAL PRODUCT
The final packaging design includes dynamic, illustrative lines of multiple weights and shapes; they are full of personality and quirk and add so much fun to the brand. The lines are complemented by the small series of "how to use" illustrations on the back of the product—the client loved these illustrations so much that I eventually created many more for the web that animated on hover (more on that later).
BRAND GUIDELINES
Creating the Blistabloc brand guidelines at the end of the project was a chance to reflect on the essence of the brand and the moves that make it work so well. It was also my first exposure to writing about a sustainable visual system.
WEB ANIMATIONS
Perhaps the most fun I had on the project—the illustrations that I had created for the packaging also appeared on the website as animations that play on hover. Below are a few of my favorites.
