Blistabloc is a revolutionary blister-prevention technology; a tape that goes on the inside of your shoe. As part of the 4-person team that tackled this project, I was responsible for branding, logo, illustration, packaging, animation, and the style guide.
Early on, it was decided that Montserrat Alternates and Rubik typefaces would be used, for their playful natures.
The early stages of brand and identity development for the packaging consisted of a lot of iteration upon iteration.
Each iteration brought us closer to our final result: a rectangular envelope design that fits the tape inside.
For the web portion of the project, I was responsible for illustrating icons, and bringing those illustrations to life through animation.
At the end of the project, I was responsible for designing the style guide for the brand. Out of 30-some pages, here are a few of my favorites.
Make sure to check out the live site at www.blistabloc.com !