Campaigns-HEADER

YEAR
2022

Company
DRIFt

role
CREATIVE DIRECTION
VISUAL DESIGN

Get Schooled

A marketing campaign promoting Drift's long-form content, specifically e-books about conversational marketing and conversational sales, created around a "back to school" theme in August. In collaboration with the campaigns team and creative director, I pulled inspiration from 90s/Y2K style design with a Lisa Frank-esque colorful twist.

GetSchooled-Concepting
GetSchooled-ConMar-UNFURL
GetSchooled-ConSales-UNFURL
GetSchooled-ConSales-BookofSalesOpeners-BOOK-IMAGE-1
GetSchooled-ConSales-GTMGuide-BOOK-IMAGE-1
GetSchooled-ConSales-AIforHumans-BOOK-IMAGE-1
GetSchooled-ConMar-BookofHooks-BOOK-IMAGE-1
CM-LP1
CS-LP1
CM-1080×1080-1
CM-1200×627-1
CS-1080×1080-1
CS-1200×627-1
GetSchooled-CM-ADS
GetSchooled-CS-ADS

YEAR
2023

Company
DRIFt

role
CREATIVE DIRECTION
VISUAL DESIGN

Conversations Remastered

Two days of panel-style sessions with Drift customers where they shared how they have mastered using Drift for their marketing, sales, and service needs. Because the term “remaster” is prevalent in music and media, I designed the campaign around a pop/pop-culture theme.

CR-brand-1
CR-brand-2
CR-brand-3
CR-brand-4
CR-main
CR-ad-1
CR-ad-2
CR-speaker-1
CR-speaker-2
CR-speaker-3
CR-speaker-4

YEAR
2023

Company
DRIFt

role
CREATIVE DIRECTION
VISUAL DESIGN

Drift Referral Program

A customer campaign encouraging current Drift customers to refer prospects in exchange for perks.

referral-site
referral-email-1
referral-email-2
referral-social-1
referral-social-2
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