YEAR
2022
Company
DRIFt
role
CREATIVE DIRECTION
VISUAL DESIGN
A marketing campaign promoting Drift's long-form content, specifically e-books about conversational marketing and conversational sales, created around a "back to school" theme in August. In collaboration with the campaigns team and creative director, I pulled inspiration from 90s/Y2K style design with a Lisa Frank-esque colorful twist.
YEAR
2023
Company
DRIFt
role
CREATIVE DIRECTION
VISUAL DESIGN
Two days of panel-style sessions with Drift customers where they shared how they have mastered using Drift for their marketing, sales, and service needs. Because the term “remaster” is prevalent in music and media, I designed the campaign around a pop/pop-culture theme.
YEAR
2023
Company
DRIFt
role
CREATIVE DIRECTION
VISUAL DESIGN
A customer campaign encouraging current Drift customers to refer prospects in exchange for perks.