marketing & events

marketing & events

marketing & events

category: social, print, brand, illustration
role: collateral designer
year: 2018

Scout is Northeastern’s student-led design studio. We’re a party of about 45, and we’re all crazy passionate about design. During the fall 2018 semester I served as the Collateral Designer for Scout’s Marketing & Events team, meaning I was in charge of promoting the organization and our biweekly events through posters and social media posts.

Scout is Northeastern’s student-led design studio. We’re a party of about 45, and we’re all crazy passionate about design. During the fall 2018 semester I served as the Collateral Designer for Scout’s Marketing & Events team, meaning I was in charge of promoting the organization and our biweekly events through posters and social media posts.

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Our first event of the semester was a collaboration with Boston-based web design agency iFactory. They wanted to share how web design can be an extremely powerful tool for storytelling. With the abstract in hand, I set out to create an illustration that would immediately draw the viewer in with iconic imagery relating to both web design and storytelling.

Our first event of the semester was a collaboration with Boston-based web design agency iFactory. They wanted to share how web design can be an extremely powerful tool for storytelling. With the abstract in hand, I set out to create an illustration that would immediately draw the viewer in with iconic imagery relating to both web design and storytelling.

Our first event of the semester was a collaboration with Boston-based web design agency iFactory. They wanted to share how web design can be an extremely powerful tool for storytelling. With the abstract in hand, I set out to create an illustration that would immediately draw the viewer in with iconic imagery relating to both web design and storytelling.

Our first event of the semester was a collaboration with Boston-based web design agency iFactory. They wanted to share how web design can be an extremely powerful tool for storytelling. With the abstract in hand, I set out to create an illustration that would immediately draw the viewer in with iconic imagery relating to both web design and storytelling.

Our first event of the semester was a collaboration with Boston-based web design agency iFactory. They wanted to share how web design can be an extremely powerful tool for storytelling. With the abstract in hand, I set out to create an illustration that would immediately draw the viewer in with iconic imagery relating to both web design and storytelling.

Next up was Scout’s yearly Make-A-Thon: a space for creators from all disciplines to come together and solve a problem through hands-on crafting. I wanted the illustration to get people excited about creating with all sorts of materials while still keeping the prompt open ended. The prompt for this year was: could we invent a new, better utensil?

Next up was Scout’s yearly Make-A-Thon: a space for creators from all disciplines to come together and solve a problem through hands-on crafting. I wanted the illustration to get people excited about creating with all sorts of materials while still keeping the prompt open ended. The prompt for this year was: could we invent a new, better utensil?

Next up was Scout’s yearly Make-A-Thon: a space for creators from all disciplines to come together and solve a problem through hands-on crafting. I wanted the illustration to get people excited about creating with all sorts of materials while still keeping the prompt open ended. The prompt for this year was: could we invent a new, better utensil?

Next up was Scout’s yearly Make-A-Thon: a space for creators from all disciplines to come together and solve a problem through hands-on crafting. I wanted the illustration to get people excited about creating with all sorts of materials while still keeping the prompt open ended. The prompt for this year was: could we invent a new, better utensil?

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Boston-based design agency OHO Interactive hosted our third event. It was an exploration of design systems and how they are an invaluable resource for large-scale design projects. For the design, I wanted to include hints to the sorts of things that might be included in a typical design system: color palettes, typefaces and button hover states.

Boston-based design agency OHO Interactive hosted our third event. It was an exploration of design systems and how they are an invaluable resource for large-scale design projects. For the design, I wanted to include hints to the sorts of things that might be included in a typical design system: color palettes, typefaces and button hover states.

Boston-based design agency OHO Interactive hosted our third event. It was an exploration of design systems and how they are an invaluable resource for large-scale design projects. For the design, I wanted to include hints to the sorts of things that might be included in a typical design system: color palettes, typefaces and button hover states.

Boston-based design agency OHO Interactive hosted our third event. It was an exploration of design systems and how they are an invaluable resource for large-scale design projects. For the design, I wanted to include hints to the sorts of things that might be included in a typical design system: color palettes, typefaces and button hover states.

Rounding out the semester was our final event with Tank, another design agency in Boston. This event was a fitting close to a semester in which Scout really considered the implications of design across multiple disciplines. Tank came to discuss the changing design industry, and the ways in which not only designers, but also coders, researchers, anthropologists, writers, etc. can all take part in it. I wanted the illustration to pique the interest of students across disciplines who normally might not have any interest in attending a Scout event.

Rounding out the semester was our final event with Tank, another design agency in Boston. This event was a fitting close to a semester in which Scout really considered the implications of design across multiple disciplines. Tank came to discuss the changing design industry, and the ways in which not only designers, but also coders, researchers, anthropologists, writers, etc. can all take part in it. I wanted the illustration to pique the interest of students across disciplines who normally might not have any interest in attending a Scout event.

Rounding out the semester was our final event with Tank, another design agency in Boston. This event was a fitting close to a semester in which Scout really considered the implications of design across multiple disciplines. Tank came to discuss the changing design industry, and the ways in which not only designers, but also coders, researchers, anthropologists, writers, etc. can all take part in it. I wanted the illustration to pique the interest of students across disciplines who normally might not have any interest in attending a Scout event.

Rounding out the semester was our final event with Tank, another design agency in Boston. This event was a fitting close to a semester in which Scout really considered the implications of design across multiple disciplines. Tank came to discuss the changing design industry, and the ways in which not only designers, but also coders, researchers, anthropologists, writers, etc. can all take part in it. I wanted the illustration to pique the interest of students across disciplines who normally might not have any interest in attending a Scout event.

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Recruitment season is a semesterly push to encourage all designers and design-thinkers across campus to apply to Scout. It was my responsibility to create collateral to promote all of the different teams within Scout, and what they each have to offer to the greater design community.

I chose collage as a common theme to tie all 6 posters together. Each poster has elements unique to each individual team!

Recruitment season is a semesterly push to encourage all designers and design-thinkers across campus to apply to Scout. It was my responsibility to create collateral to promote all of the different teams within Scout, and what they each have to offer to the greater design community.

I chose collage as a common theme to tie all 6 posters together. Each poster has elements unique to each individual team!

Recruitment season is a semesterly push to encourage all designers and design-thinkers across campus to apply to Scout. It was my responsibility to create collateral to promote all of the different teams within Scout, and what they each have to offer to the greater design community.

I chose collage as a common theme to tie all 6 posters together. Each poster has elements unique to each individual team!

Recruitment season is a semesterly push to encourage all designers and design-thinkers across campus to apply to Scout. It was my responsibility to create collateral to promote all of the different teams within Scout, and what they each have to offer to the greater design community.

I chose collage as a common theme to tie all 6 posters together. Each poster has elements unique to each individual team!

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Basic RGB
Basic RGB
Basic RGB
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Basic RGB
instagram

I also had the opportunity to create fun collateral for Instagram. This is a post that I designed to promote the role of Project Lead within Scout Studio; it is currently one of Scout’s most liked Instagram posts!

I also had the opportunity to create fun collateral for Instagram. This is a post that I designed to promote the role of Project Lead within Scout Studio; it is currently one of Scout’s most liked Instagram posts!

I also had the opportunity to create fun collateral for Instagram. This is a post that I designed to promote the role of Project Lead within Scout Studio; it is currently one of Scout’s most liked Instagram posts!

I also had the opportunity to create fun collateral for Instagram. This is a post that I designed to promote the role of Project Lead within Scout Studio; it is currently one of Scout’s most liked Instagram posts!

I also had the opportunity to create fun collateral for Instagram. This is a post that I designed to promote the role of Project Lead within Scout Studio; it is currently one of Scout’s most liked Instagram posts!