2020 — branding & campaign
2020 — branding & campaign
2020 — branding & campaign
Hear Me Out
Hear Me Out
Hear Me Out
Hear Me Out
Hear Me Out
Hear Me Out is a public awareness campaign I created in my Graphic Design 2 course in the spring of 2020. The campaign itself aims to raise awareness about and inspire action against the egregious and intentional lack of accessible mental health care in the United States, an issue that I've personally grappled with for years. The project became quite emotional and visceral, coming together piece by piece as I incorporated various handmade textures and graphic elements that made the campaign feel powerfully human.
Hear Me Out is a public awareness campaign I created in my Graphic Design 2 course in the spring of 2020. The campaign itself aims to raise awareness about and inspire action against the egregious and intentional lack of accessible mental health care in the United States, an issue that I've personally grappled with for years. The project became quite emotional and visceral, coming together piece by piece as I incorporated various handmade textures and graphic elements that made the campaign feel powerfully human.
Hear Me Out is a public awareness campaign I created in my Graphic Design 2 course in the spring of 2020. The campaign itself aims to raise awareness about and inspire action against the egregious and intentional lack of accessible mental health care in the United States, an issue that I've personally grappled with for years. The project became quite emotional and visceral, coming together piece by piece as I incorporated various handmade textures and graphic elements that made the campaign feel powerfully human.
Hear Me Out is a public awareness campaign I created in my Graphic Design 2 course in the spring of 2020. The campaign itself aims to raise awareness about and inspire action against the egregious and intentional lack of accessible mental health care in the United States, an issue that I've personally grappled with for years. The project became quite emotional and visceral, coming together piece by piece as I incorporated various handmade textures and graphic elements that made the campaign feel powerfully human.
Hear Me Out is a public awareness campaign I created in my Graphic Design 2 course in the spring of 2020. The campaign itself aims to raise awareness about and inspire action against the egregious and intentional lack of accessible mental health care in the United States, an issue that I've personally grappled with for years. The project became quite emotional and visceral, coming together piece by piece as I incorporated various handmade textures and graphic elements that made the campaign feel powerfully human.
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EXPLORATIONS & PROCESS
From the very beginning, I had a vision in mind of a close-up black-and-white portrait with rips across the person's mouth—to me, this was a powerful representation of how the voices of the victims of the US system are effectively silenced by the lack of accessible mental health care. The name itself, "Hear Me Out," plays off of this same motif. It's a cry for help of sorts, a plead for someone to listen in a world where it can feel like no one ever does.
From the very beginning, I had a vision in mind of a close-up black-and-white portrait with rips across the person's mouth—to me, this was a powerful representation of how the voices of the victims of the US system are effectively silenced by the lack of accessible mental health care. The name itself, "Hear Me Out," plays off of this same motif. It's a cry for help of sorts, a plead for someone to listen in a world where it can feel like no one ever does.
From the very beginning, I had a vision in mind of a close-up black-and-white portrait with rips across the person's mouth—to me, this was a powerful representation of how the voices of the victims of the US system are effectively silenced by the lack of accessible mental health care. The name itself, "Hear Me Out," plays off of this same motif. It's a cry for help of sorts, a plead for someone to listen in a world where it can feel like no one ever does.
From the very beginning, I had a vision in mind of a close-up black-and-white portrait with rips across the person's mouth—to me, this was a powerful representation of how the voices of the victims of the US system are effectively silenced by the lack of accessible mental health care. The name itself, "Hear Me Out," plays off of this same motif. It's a cry for help of sorts, a plead for someone to listen in a world where it can feel like no one ever does.
CREATING AN IDENTITY
As the campaign developed a stronger message, it became fitting to incorporate handmade elements into the visual language. I drew a full typeface with brush and ink because every other preexisting typeface felt too rigid and mechanical. I also created a set of textures and ink splatters of various shapes and sizes which can stand alone or as parts of a composition to represent the vibrancy and dynamism of each of the individual lives whose voices are muffled by the inaccessibility of the health care that they need. And, I recruited several friends and classmates to handwrite stories relating to the struggles that people encounter on a daily basis without access to mental health care.
As the campaign developed a stronger message, it became fitting to incorporate handmade elements into the visual language. I drew a full typeface with brush and ink because every other preexisting typeface felt too rigid and mechanical. I also created a set of textures and ink splatters of various shapes and sizes which can stand alone or as parts of a composition to represent the vibrancy and dynamism of each of the individual lives whose voices are muffled by the inaccessibility of the health care that they need. And, I recruited several friends and classmates to handwrite stories relating to the struggles that people encounter on a daily basis without access to mental health care.
2D CARD SERIES
Bringing all of the campaign's elements together, I created a visually striking series of cards that featured the black-and-white portraiture, paper rips, colorful textures, and handwritten testimonials. These cards effectively and powerfully connect the stories with the faces of those who have been negatively affected by the US healthcare system.
Bringing all of the campaign's elements together, I created a visually striking series of cards that featured the black-and-white portraiture, paper rips, colorful textures, and handwritten testimonials. These cards effectively and powerfully connect the stories with the faces of those who have been negatively affected by the US healthcare system.
2D POSTER SERIES
The poster series I created even more closely associates the faces and the stories by having them both exist on the same surface. Here, I decided that the rips could be reformatted so that the entire bottom half of the person's face was removed, allowing room for the testimonials and the textures to exist in a new way.
The poster series I created even more closely associates the faces and the stories by having them both exist on the same surface. Here, I decided that the rips could be reformatted so that the entire bottom half of the person's face was removed, allowing room for the testimonials and the textures to exist in a new way.
3D ENVIRONMENTAL SERIES
When I was challenged with bringing my campaign off of the page and into the world, I knew the most effective way to do so was to create public installations or interventions that called attention to powerful statistics or facts relating to mental health care accessibility.
When I was challenged with bringing my campaign off of the page and into the world, I knew the most effective way to do so was to create public installations or interventions that called attention to powerful statistics or facts relating to mental health care accessibility.
AWARENESS WEBSITE
I also designed the landing page of a website that would serve as both a collective for the personal stories that appear throughout the campaign and a resource for those looking for information or ways to speak out against the broken system and enact change.
COLLATERAL BOOK
Finally, I created a 42-page campaign book complete with the mission, audience, angle, visual elements, and collateral in context.
Finally, I created a 42-page campaign book complete with the mission, audience, angle, visual elements, and collateral in context.
