blistabloc

blistabloc

blistabloc

category: brand, print, animation, illustration
role: studio designer
year: 2018

category: brand, print, animation, illustration
role: studio designer
year: 2018

category: brand, print, animation, illustration
role: studio designer
year: 2018

BlistaBloc is a revolutionary blister-prevention technology: a small, invisible tape that goes in the back of your shoe so that you no longer have to decide between comfort and fashion. In the spring of 2018 I worked alongside Olivia, Brittany, and Steph to build and develop BlistaBloc’s entire brand identity. I tackled logo design, packaging, animation, and the style guide.

BlistaBloc is a revolutionary blister-prevention technology: a small, invisible tape that goes in the back of your shoe so that you no longer have to decide between comfort and fashion. In the spring of 2018 I worked alongside Olivia, Brittany, and Steph to build and develop BlistaBloc’s entire brand identity. I tackled logo design, packaging, animation, and the style guide.

BlistaBloc is a revolutionary blister-prevention technology: a small, invisible tape that goes in the back of your shoe so that you no longer have to decide between comfort and fashion. In the spring of 2018 I worked alongside Olivia, Brittany, and Steph to build and develop BlistaBloc’s entire brand identity. I tackled logo design, packaging, animation, and the style guide.

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Early on, Montserrat Alternates was chosen for the primary typeface, with Rubik as its complement. We wanted the type to reflect how fun and playful the brand is.

Early on, Montserrat Alternates was chosen for the primary typeface, with Rubik as its complement. We wanted the type to reflect how fun and playful the brand is.

Early on, Montserrat Alternates was chosen for the primary typeface, with Rubik as its complement. We wanted the type to reflect how fun and playful the brand is.

Early on, Montserrat Alternates was chosen for the primary typeface, with Rubik as its complement. We wanted the type to reflect how fun and playful the brand is.

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After dozens of packaging iterations, we settled on a rectangular envelope with fun, energetic lines and illustrations.

After dozens of packaging iterations, we settled on a rectangular envelope with fun, energetic lines and illustrations.

After dozens of packaging iterations, we settled on a rectangular envelope with fun, energetic lines and illustrations.

After dozens of packaging iterations, we settled on a rectangular envelope with fun, energetic lines and illustrations.

After dozens of packaging iterations, we settled on a rectangular envelope with fun, energetic lines and illustrations.

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On the web, I was responsible for creating simple illustrations and translating them into fun animations that play on hover. Check them out in action on the live site here.

On the web, I was responsible for creating simple illustrations and translating them into fun animations that play on hover. Check them out in action on the live site here.

On the web, I was responsible for creating simple illustrations and translating them into fun animations that play on hover. Check them out in action on the live site here.

On the web, I was responsible for creating simple illustrations and translating them into fun animations that play on hover. Check them out on the live site here.

On the web, I was responsible for creating simple illustrations and translating them into fun animations that play on hover. Check them out on the live site here.

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At the end of the project, I designed the brand guidelines. This was my chance to pay homage to all of the hard work myself & my team put into this project, and ensure that whoever picked it up next would do justice to the brand that we built.

The full pdf can be viewed here.

At the end of the project, I designed the brand guidelines. This was my chance to pay homage to all of the hard work myself & my team put into this project, and ensure that whoever picked it up next would do justice to the brand that we built.

The full pdf can be viewed here.

At the end of the project, I designed the brand guidelines. This was my chance to pay homage to all of the hard work myself & my team put into this project, and ensure that whoever picked it up next would do justice to the brand that we built.

The full pdf can be viewed here.

At the end of the project, I designed the brand guidelines. This was my chance to pay homage to all of the hard work myself & my team put into this project, and ensure that whoever picked it up next would do justice to the brand that we built.

The full pdf can be viewed here.

At the end of the project, I designed the brand guidelines. This was my chance to pay homage to all of the hard work myself & my team put into this project, and ensure that whoever picked it up next would do justice to the brand that we built.

The full pdf can be viewed here.

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